• Charley Magazine

Throwback to the 2000s

By Jaclyn Lupo

The early 2000s were marked by some radical fashion choices. From low rise jeans to velour tracksuits, to logoed everything, the decade goes down as one of the most interesting times for the industry. Well, it’s 2020, and those trends we once wore are back yet again. The brands, however, look a bit different now than they did back then.

Juicy Couture will go on to define the decade with its iconic velour sweatsuits. There’s a nostalgic touch associated with the bedazzled and bright-colored sets. Paris Hilton, Brittany Spears, and Lindsey Lohan crossed the covers of tabloids sporting Juicy, and encouraging just about every girl to invest in a tracksuit of her own. The brand built something customers truly loved, and to this day the image of our favorite stars wearing this look is tattooed in our minds.

As fast as the velvet tracksuit phase came, it disappeared. Juicy was a million-dollar empire, gaining momentum as celebrity influences continue to sport the brand’s signature look. However, when the stock market crashed in 2008, fashion took a bit of a somber turn. Customers were no longer interested in extravagant clothes and were turning towards more basic options to cope with economic losses. Unfortunately, Juicy Couture had trouble recovering, and went from department store to discount rack.

Then 2020 came, and sweatsuits became everyone’s outfit of choice. With the rise of second-hand shopping, Juicy’s nostalgic pieces became a hot commodity. Those tracksuits made a dramatic comeback. The “Juicy aesthetic” looks great in Instagram photos and makes for a comfortable street style, which fits the mood of this season.

Here we are, about a decade later, awaiting the return of Juicy Couture this holiday season. Yes, you read that correctly. Juicy Couture is reopening it’s online store soon (the date is not yet released). This has to be the best news I’ve heard all year!

Remember that tattoo artist Ed Hardy? He’s the guy who made tattoo art into fashion, and unless you lived through the 2000s I doubt you’ve ever heard about this one. His intricate designs covered all types of clothing and made for unique streetwear that’s exclusive to the 2000s era. Worn by Lady Gaga and Madonna, these bold, bright, and embellished clothes racked up lots of controversies once they were spotted on the show Jersey Shore. As a life-long Jersey girl, I hate how that show has given this state such a bad reputation. After its debut on reality television, the brand got labeled as being “trashy”, leading to its ultimate downfall once venues started posting signs saying things like “If it’s on Jersey Shore it’s not coming through the door”. How harsh. Unfortunately the brand never really remade itself into the mainstream market, but they do have an online marketplace with new, original Ed Hardy pieces. As tattoos become increasingly more popular among millennials and Gen Z, I bet this brand will resurface and experience tremendous growth. I mean, who doesn’t want to have awesome art on their clothes? Especially since graphic tees are all the rage.

Last, but not least, is the iconic designer label Louis Vuitton. Louis Vuitton is famous for it’s classic all over logoed print. Logoed items, in general, were so popular during the 2000s as the first influencers ever started talking more and more about what they were wearing. Social media was a new phenomenon that encouraged people to consider how what they wore affected their image, and sporting an “it” brand just made you more stylish. The early 2000s were filled with pochette bags as well, and boy are they making a comeback! Of course, the most nostalgic styled pochette bag were the ones made in the Louis Vuitton signature print. Louis Vuitton has only been gaining momentum since those bags, and now they are one of the most popular luxury brands. Rumor has it that all the cool kids will be carrying these bags as we wrap up 2020.

No doubt, the trends of the 2000s are back and bigger than ever. The most iconic brands of that era are gaining a newfound momentum with promising futures. Who’s ready to wear some oversized sunglasses and invest in a new velour tracksuit to go with that vintage pochette purse?

Jaclyn Lupo is an editorial writer passionate about fashion, sustainability and culture.

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