London Fashion Week
Updated: Oct 12, 2020
By Livan Samudio
Amidst a pandemic, this year’s London Fashion Week was able to continue but looked a bit different from previous fashion weeks. This year’s LFW included a mix of digital and physical shows with designers like Christopher Kane, Victoria Beckham, Richard Malone, and more. Many had digital shows such as live streams or prerecorded video promos while the physical shows still were live-streamed as well, they also had a small audience.
To start the week, a well-known designer, Burberry, held a digital show that was live-streamed from the forest yet still open to the public. This collection was named In Bloom; the show ran for 22 minutes giving a tense wild type of ambient that was still very sophisticated and refined. This collection was run by Chief Creative Officer Riccardo Tisci. The pieces were all darker having cool colors like dark blues and greens while incorporating neutral colors like white, silver, black, and tan.
Similar to Burberry’s forest show, ERDEM had a show in what seemed to be a walkway in the woods. ERDEM’s Spring/Summer 2021 line was presented digitally this year and consisted of blacks and whites in combination with a pop of color like green or red mixed with a variety of floral patterns. ERDEM named this line, In the Shadows of the Volcano, which was inspired by the Susan Sontag novel, The Volcano Lover.
Roughly two hours following ERDEM’s digital show on the 21st of September, PRONOUNCE, the designer duo, held a physical show. Yushan Li and Jun Zhou started PRONOUNCE back in 2016 and this year for their Spring/Summer 2021 collection, they were inspired by a trip to Tibetan. The entire line was influenced by the duo trying butter tea and found influence through the mix of oil and water.
Many pieces had luster-like and reflective fabrics combined with intricate patterns. The collection had a lot of outfits that seemed neutral for either gender. The duo has been known to be one of the many designers that have been pushing for a more gender-neutral fashion world. The show was held in what looked to be an underground catwalk at Printworks in London. With the world still facing a pandemic, some artists decided to opt-out of the show altogether, while other artists decided to use their show to pay tribute.
Similar to ERDEM’s digital show, designer Halpern released a film show that focused on eight heroines that worked in the frontlines during the outbreak. The film had these women talking about their experiences during lockdown while displaying pieces of Halpern’s Spring/Summer 2021 collection. In between the interviews, these key workers were shown dancing in Halper’s bold and large clothing line. The background was bright white with splashes of color almost like a painted canvas.
In combination with the pieces and the stories of the women, this film really embodies the current societal situation through fashion. Definitely one of the most powerful shows at this year’s LFW.
Livan Samudio is an editorial intern who's interests and passions include fashion, music, television shows, and pop culture.