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Global Facemask Street Fashion Trends

By Rachael Lovette


Long before COVID-19 struck, facemasks were a part of many people’s daily lives. In East Asia, many people wore face masks in consideration for others. In countries like Japan and China, it was considered polite to wear a mask in public when they were sick so they did not infect others around them. In addition to being sick, many people wore face masks in Beijing, to block out unhealthy air particles caused by pollution. Additionally, in the past couple of years face masks were slowly becoming a fashion trend in western countries. Face masks appeared as statement pieces on infamous fashion runways, such as GUCCI, Moschino, and Christian Dior. How ironic that only a year later models would be required by law to wear masks as they walked down the catwalk. As requirements for masks spread globally, the fashion industry is taking advantage by monopolizing the demand for face masks.


Several couture brands such as GUCCI, Prada, and Chanel are repurposing their production lines to create face masks while other clothing companies are getting creative by making three-piece outfits, and statement masks. Global clothes company Forever 21, is selling monochrome three-piece sets consisting of a face mask, a shirt, and a pair of pants. In the United States Nancy Pelosi, Speaker of the House of Representatives, followed this three-piece set trend and wore a monochrome baby pink pantsuit with a matching face mask in May. In Nigeria, designer Sefiya Diejomaoh creates masks that become the statement piece of any outfit. Mix and match them with your outfit, or remark upon your political beliefs however you choose to wear one, there should be no reason why you wouldn’t want to wear a mask as a part of your daily outfit. In times of such uncertainty, the fashion industry has provided us with a fun way to brighten up our new, strange world so why not take advantage of it?


https://www.reuters.com/article/us-health-coronavirus-africa-fashion/style-conscious-africans-turn-compulsory-masks-into-fashion-accessories-idUSKBN22R1N0


https://www.psychologytoday.com/us/blog/culture-shocked/202005/why-was-mask-wearing-popular-in-asia-even-covid-19


https://www.csmonitor.com/USA/Society/2020/0603/Face-masks-unleash-creativity-You-can-be-part-of-the-bigger-story


https://www.bbc.com/news/world-52691164


https://marker.medium.com/the-real-reason-every-fashion-company-is-now-making-face-masks-939c2055a3b3



Rachael Lovette is an accounts executive specializing in no-BS articles for creatives, an advocate for model safety, and a pop culture buff. Check out her Instagram.

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